Editorial Design Built for Readability
For the Los Angeles Newspaper Group, the work focused on creating editorial and digital assets that feel lighter, clearer, and easier to navigate. Rather than reinventing an established legacy system, the goal was refinement—introducing more space, stronger hierarchy, and a more breathable visual rhythm across campaigns, layouts, and supporting media.
Through careful typography, spacing, and content-first structure, even dense information becomes easier to scan while preserving the integrity of a trusted news brand.
A Flexible System Across Print & Digital
Because editorial environments move quickly, every design decision was made with flexibility in mind. The layouts were built to transition naturally across print, desktop, tablet, and mobile, allowing the visual language to remain consistent regardless of format.
From digital ad campaigns to print advertising layouts and promotional assets, the system supports fast-moving production without sacrificing clarity or cohesion. The result is a workflow that feels efficient for teams and effortless for the audience.
Refining a Legacy News Experience
Working within a living editorial system requires restraint. My role was to refresh the visual tone without disrupting what already worked—lightening the weight of the layouts, softening typography pairings, and creating more intentional hierarchy across touchpoints.
The result is a more modern and confident digital presence: one that improves readability, strengthens storytelling, and keeps the Los Angeles Newspaper Group instantly recognizable across every platform.
