A Brand Presence Built Around Sound

Makn’ Waves Recording Studio was designed to feel immersive, expressive, and unmistakably rooted in music culture. The visual identity balances atmosphere with structure, bringing together typography, motion-inspired forms, and tonal contrast to create a presence that feels both creative and professional.

Rather than relying on industry clichés, the direction focuses on rhythm, mood, and clarity—reflecting the energy of the studio experience while maintaining a refined digital presence.

Recording Studio Branding & Digital Experience

The project extends beyond logo execution into a complete digital experience, combining recording studio branding, responsive web design, and content structure that supports both discovery and inquiry.

From homepage hierarchy to mobile responsiveness, every detail was shaped to make the studio’s services feel accessible, polished, and easy to navigate. The result is a system that supports artist trust while elevating the brand’s credibility online.

Rock Your Hair brand identity and packaging design was created to feel bold, polished, and instantly recognizable within the beauty space. The visual system balances confident typography, product-forward clarity, and refined structure to create a presence that feels both expressive and elevated.

Beauty Branding with Bold Clarity

The identity was shaped to stand confidently within a fast-moving beauty market, using strong typography, clean composition, and thoughtful visual restraint. Rather than relying on excess, the design focuses on clarity and recognition, allowing the brand to feel energetic while remaining polished.

Packaging Design Built for Shelf Presence

From product labels to packaging applications, the system was developed to feel cohesive across every touchpoint. The balance of visual rhythm, contrast, and structured hierarchy creates packaging that feels modern, memorable, and designed for immediate shelf impact.

A Brand Built to Be Unforgettable

Death X Taco brand identity was created to feel bold, irreverent, and instantly recognizable. The system balances attitude with clarity, using high-contrast typography, expressive color, and sharp composition to create a visual presence that feels fearless without losing structure.

Rather than relying on trend-driven excess, the direction focuses on memorable form and controlled visual tension—allowing the brand to feel energetic, distinctive, and built for immediate recognition.

Brand Identity & Campaign Design

From logo execution to promotional graphics and campaign-ready applications, the identity extends across every customer touchpoint with consistency and intention. The visual language was designed to translate seamlessly across signage, social content, packaging moments, and branded merchandise while maintaining a clear, recognizable tone.

Each design decision supports a brand experience that feels playful, bold, and visually cohesive—helping the concept remain strong whether experienced digitally, in print, or in motion.

Editorial Design Built for Readability

For the Los Angeles Newspaper Group, the work focused on creating editorial and digital assets that feel lighter, clearer, and easier to navigate. Rather than reinventing an established legacy system, the goal was refinement—introducing more space, stronger hierarchy, and a more breathable visual rhythm across campaigns, layouts, and supporting media.

Through careful typography, spacing, and content-first structure, even dense information becomes easier to scan while preserving the integrity of a trusted news brand.

A Flexible System Across Print & Digital

Because editorial environments move quickly, every design decision was made with flexibility in mind. The layouts were built to transition naturally across print, desktop, tablet, and mobile, allowing the visual language to remain consistent regardless of format.

From digital ad campaigns to print advertising layouts and promotional assets, the system supports fast-moving production without sacrificing clarity or cohesion. The result is a workflow that feels efficient for teams and effortless for the audience.

A Brand Rooted in Healing and Presence

The Marcia Martin Heart Healer brand identity was designed to reflect warmth, trust, and emotional clarity. Every visual element was approached with restraint and intention, creating a presence that feels calm, grounded, and aligned with the deeply personal nature of healing work.

Typography, spacing, and visual rhythm were shaped to support a sense of ease, allowing the brand to feel welcoming while still carrying quiet authority.

Holistic Branding & Digital Presence

The system extends beyond identity into a cohesive digital presence designed for clarity and connection. From logo application and visual consistency to responsive web design and content structure, every touchpoint was built to support trust, accessibility, and a more intuitive client experience.

ather than relying on excess, the design language uses softness, balance, and thoughtful composition to create a brand experience that feels both elevated and deeply human.

Designed to Invite Trust and Transformation

The final system was created to hold space for both credibility and emotion—balancing professionalism with warmth. The result is a visual identity that supports meaningful connection, helping the brand feel memorable, reassuring, and aligned across every digital touchpoint.

The work remains intentionally quiet, allowing the message of healing, presence, and transformation to lead.

The Los Angeles Times editorial and digital campaign design work focused on clarity at scale—bringing together structured layouts, campaign systems, and visual hierarchy designed for fast-moving content environments. Each touchpoint was created to feel editorially sharp, intuitive to navigate, and aligned with the publication’s trusted visual voice.

Editorial Systems Designed for Clarity

Working within a high-volume media environment required a design approach grounded in rhythm, hierarchy, and restraint. From page composition to digital assets, each element was built to support readability, speed, and visual trust while maintaining a refined editorial presence.

Digital Campaign Design Across Touchpoints

Beyond editorial layouts, the work extended into digital campaign design that translated seamlessly across web placements, promotional assets, and audience-facing media. The system was designed to remain cohesive across formats, allowing information to move fluidly while preserving consistency and impact.

A Cinematic Identity Rooted in Storytelling

The Rush Forth Productions brand identity was developed to capture movement, atmosphere, and narrative tension through typography, composition, and visual restraint. Inspired by cinematic pacing and theatrical presence, the system balances dramatic contrast with modern clarity—creating a brand language that feels intentional, immersive, and quietly unforgettable.

Theater Posters, Signage & Stage Presence

Created for a stage adaptation of Il Bidone, the visual direction draws from mid-century European cinema, vintage circus posters, and restrained art deco structure. Rather than leaning into nostalgia, the design focuses on mood, scale, and visual rhythm—allowing posters, theater signage, and environmental applications to feel cohesive across every audience touchpoint.

Adrenaline Junkie brand identity is a Los Angeles apparel branding project built to capture speed, force, and fearless visual energy. Designed for streetwear, merchandise, and digital campaigns, this identity system combines bold typography, motion-driven graphics, and a high-impact logo mark created to perform across apparel and promotional media.

Brand Identity for Motion & Impact

Adrenaline Junkie brand identity was created to capture speed, movement, and fearless streetwear energy through bold typography, high-contrast visuals, and apparel-first branding.

The goal was to shape a brand that communicates force instantly while remaining adaptable across clothing, promotional campaigns, and digital media.

Visual Language, Typography & Apparel System

The identity centers on momentum: a charging rhino as the core mark, aggressive yet controlled. It’s paired with a heavy italic typeface that references speed, mechanical precision, and vintage motorsport energy without leaning into cliché.

Designed as an apparel-first system, every element was considered for hoodies, tees, merchandise graphics, and large-scale brand applications, allowing the visual language to remain bold and recognizable at every size.

Designed to Hold Energy at Scale

From logo construction to digital mockups, the system was developed to retain clarity and impact across apparel, web, and social media. Sharp angles, compressed forms, and a forward visual rhythm create a sense of acceleration—even at rest.

Rather than relying on excess, the work uses form, contrast, and directional movement to make the brand feel immediate, athletic, and built for high-adrenaline culture.

Brand Identity Built for Social Momentum

MIXR App brand identity was designed to feel energetic, welcoming, and instantly recognizable. Built around the idea of spontaneous connection, the visual system combines bold typography, vibrant color, and playful graphic motifs that reflect the excitement of discovering events and meeting new people. From logo exploration to digital campaign assets, every element was shaped to create a brand presence that feels social before the event even begins.

UX/UI Designed for Fast Event Discovery

The mobile UI was designed to make event discovery feel immediate and effortless. Clear hierarchy, intuitive navigation, and simplified user flows help users browse events, create gatherings, and connect with others without friction. Rather than overloading the interface, the system uses color, spacing, and motion with intention so every interaction supports momentum and keeps the experience easy to move through.

Campaign Design Across Social & Outdoor Media

To extend the product beyond the app, the MIXR visual system expanded into social campaigns, animated ads, and billboard concepts built for launch visibility. Bold messaging, strong contrast, and recognizable graphic rhythm help the brand perform across fast-moving social feeds and large-format placements alike. The result is a cohesive campaign language that connects product design with real-world brand awareness.