A Brand Built to Be Unforgettable

Death X Taco brand identity was created to feel bold, irreverent, and instantly recognizable. The system balances attitude with clarity, using high-contrast typography, expressive color, and sharp composition to create a visual presence that feels fearless without losing structure.

Rather than relying on trend-driven excess, the direction focuses on memorable form and controlled visual tension—allowing the brand to feel energetic, distinctive, and built for immediate recognition.

Brand Identity & Campaign Design

From logo execution to promotional graphics and campaign-ready applications, the identity extends across every customer touchpoint with consistency and intention. The visual language was designed to translate seamlessly across signage, social content, packaging moments, and branded merchandise while maintaining a clear, recognizable tone.

Each design decision supports a brand experience that feels playful, bold, and visually cohesive—helping the concept remain strong whether experienced digitally, in print, or in motion.

Editorial Design Built for Readability

For the Los Angeles Newspaper Group, the work focused on creating editorial and digital assets that feel lighter, clearer, and easier to navigate. Rather than reinventing an established legacy system, the goal was refinement—introducing more space, stronger hierarchy, and a more breathable visual rhythm across campaigns, layouts, and supporting media.

Through careful typography, spacing, and content-first structure, even dense information becomes easier to scan while preserving the integrity of a trusted news brand.

A Flexible System Across Print & Digital

Because editorial environments move quickly, every design decision was made with flexibility in mind. The layouts were built to transition naturally across print, desktop, tablet, and mobile, allowing the visual language to remain consistent regardless of format.

From digital ad campaigns to print advertising layouts and promotional assets, the system supports fast-moving production without sacrificing clarity or cohesion. The result is a workflow that feels efficient for teams and effortless for the audience.

The Los Angeles Times editorial and digital campaign design work focused on clarity at scale—bringing together structured layouts, campaign systems, and visual hierarchy designed for fast-moving content environments. Each touchpoint was created to feel editorially sharp, intuitive to navigate, and aligned with the publication’s trusted visual voice.

Editorial Systems Designed for Clarity

Working within a high-volume media environment required a design approach grounded in rhythm, hierarchy, and restraint. From page composition to digital assets, each element was built to support readability, speed, and visual trust while maintaining a refined editorial presence.

Digital Campaign Design Across Touchpoints

Beyond editorial layouts, the work extended into digital campaign design that translated seamlessly across web placements, promotional assets, and audience-facing media. The system was designed to remain cohesive across formats, allowing information to move fluidly while preserving consistency and impact.

A Cinematic Identity Rooted in Storytelling

The Rush Forth Productions brand identity was developed to capture movement, atmosphere, and narrative tension through typography, composition, and visual restraint. Inspired by cinematic pacing and theatrical presence, the system balances dramatic contrast with modern clarity—creating a brand language that feels intentional, immersive, and quietly unforgettable.

Theater Posters, Signage & Stage Presence

Created for a stage adaptation of Il Bidone, the visual direction draws from mid-century European cinema, vintage circus posters, and restrained art deco structure. Rather than leaning into nostalgia, the design focuses on mood, scale, and visual rhythm—allowing posters, theater signage, and environmental applications to feel cohesive across every audience touchpoint.

A Scalable Visual System for Print & Digital

Beyond the stage, the identity extends into digital layouts, motion applications, and promotional assets designed to preserve the same cinematic tone. Structured typography, disciplined spacing, and consistent hierarchy ensure the system remains flexible across print, screen, and future campaign expansions while maintaining lasting brand recognition.

Adrenaline Junkie brand identity is a Los Angeles apparel branding project built to capture speed, force, and fearless visual energy. Designed for streetwear, merchandise, and digital campaigns, this identity system combines bold typography, motion-driven graphics, and a high-impact logo mark created to perform across apparel and promotional media.

Brand Identity for Motion & Impact

Adrenaline Junkie brand identity was created to capture speed, movement, and fearless streetwear energy through bold typography, high-contrast visuals, and apparel-first branding.

The goal was to shape a brand that communicates force instantly while remaining adaptable across clothing, promotional campaigns, and digital media.

Visual Language, Typography & Apparel System

The identity centers on momentum: a charging rhino as the core mark, aggressive yet controlled. It’s paired with a heavy italic typeface that references speed, mechanical precision, and vintage motorsport energy without leaning into cliché.

Designed as an apparel-first system, every element was considered for hoodies, tees, merchandise graphics, and large-scale brand applications, allowing the visual language to remain bold and recognizable at every size.